Privacy Policy

About Us

In this privacy policy, references to “we” or “us” or “Empowered Edge Properties” or “Empowered Edge” are reference to Empowered Edge Ltd. Our website address is: https://empowered-edge.com.

Introduction

At EmpoweredEdge, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in compliance with the General Data Protection Regulation (GDPR).

Data Controller

Empowered Edge Ltd [email protected] 07727 213592

Data We Collect

We may collect and process the following data about you:

Personal Identification Information: Name, address, email address, phone number.
Property Details: Information about the properties you own or are interested in.
Financial Information: Payment details and transaction history.
Communication Records: Emails, messages, and other communication data.
Financial information such as your bank details, payment details and information obtained as a result of our credit checks such as bankruptcy orders, individual voluntary arrangements or county court judgments where you are a landlord or tenant.
Documents provided to evidence proof of name (such as your passport, birth certificate and driving licence) and proof of address (such as utility bill, bank statement, local authority bill, NHS medical letter or GP letter of confirmation).
Where you are a tenant and we have introduced you to a referencing company, any information collected as part of a reference request.
In respect of reservation new home sales under the Help to Buy Scheme, any information provided on your reservation form including details of the property, any special conditions and financials.
Where you are a tenant, information about your job such as your job title, employment history and employment records (including information on your salary, benefits and earnings).
Additional information which is relevant to the property you are buying, selling, letting or renting for example:
- your current home status and living circumstances; and
- your family circumstances.
Information which we have gathered from publically available sources such as the HM Land Registry.
Information obtained through our use of cookies.

Anti-Money Laundering

We are required by law to conduct anti-money laundering checks on all those selling or buying a property. Whilst we retain responsibility for ensuring checks and any ongoing monitoring are carried out correctly, the initial checks are carried out on our behalf by Lifetime Legal who will contact you once you have agreed to instruct us in your sale or had an offer accepted on a property you wish to buy. The cost of these checks is £40 (incl. VAT), which covers the cost of obtaining relevant data and any manual checks and monitoring which might be required. This fee will need to be paid by you in advance of us publishing your property (in the case of a vendor) or issuing a memorandum of sale (in the case of a buyer), directly to Lifetime Legal, and is non-refundable.

How We Collect Data

We will collect information directly from you when:

Direct Interactions: When you fill out forms, meet in-person, contact us via email, phone, or use our services.
Automated Technologies: Through our website using cookies, server logs, and similar technologies.
Third Parties: From partners, public databases, and other third-party sources.
We visit you at your property;
You complete documentation including terms and conditions of business, landlord management information, application for tenancy and reference requests;
You use our website;
You contact us to make a complaint;
You contact us by email, telephone, WhatsApp and through other written and verbal communications; and
You request information about our services or subscribe to a newsletter or property alerts.

We will collect information directly from you when:

Third parties involved in the sale/letting process such as solicitors, estate agents, third party referencing companies (where you are a tenant) and other property management companies;
Publically available sources such as Companies House and the HM Land Registry;
Credit reference agencies where you are a tenant

Purpose of Data Collection

We use your personal data to:

Provide and manage our services, including property listings and renovations.
Communicate with you regarding our services, updates, and offers.
Process transactions and manage payments.
Improve our website, services, and customer experience.
Comply with legal obligations and protect our legal rights.

Legal Basis for Processing

Our legal basis for collecting and using your personal data includes:

Consent: Where you have given explicit consent.
Contract: To fulfill our contractual obligations to you.
Legal Obligation: To comply with legal and regulatory requirements.
Legitimate Interests: For our legitimate business interests, provided these do not override your rights and interests.

Data Sharing and Disclosure

We may share your personal data with:

Service Providers: To perform functions on our behalf, such as payment processing and IT suppliers, auditors, lawyers, document management providers, outsourced business process management providers, our subcontractors and tax advisers.
Legal and Regulatory Authorities: To comply with legal obligations, including AML
Business Transfers: In the event of a merger, acquisition, or sale of assets.
Debt collection agencies.
Credit reference agencies.
Selected third parties in connection with any sale, transfer or disposal of our business.
The police and other third parties or law enforcement agencies where reasonably necessary for the prevention or detection of crime.
Regulatory bodies including the Royal Institution of Chartered Surveyors, the Association of Residential Managing Agents, Association of Residential Letting Agents, Financial Conduct Authority, Tenancy Deposit Scheme and the Ombudsman Services.
Insurers who provide our insurance and companies who arrange such insurance.
Other third parties involved in the sale or letting process such as solicitors, estate agents, property developers, mortgage and financial advisers and other property management companies.
A referencing company and landlords where you are a tenant and we have introduced you to a particular referencing company.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, regulatory, or internal policy requirements.

Your Rights

Under GDPR, you have the right to:

Access: Request access to your personal data.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data.
Restriction: Request restriction of processing of your personal data.
Data Portability: Request transfer of your data to another party.
Objection: Object to processing of your personal data based on legitimate interests.

Exercising Your Rights

To exercise any of your rights, please contact us at [email protected]. We will respond to your request in accordance with GDPR requirements.

What will we use your personal information for?

We may use your personal information for a number of different purposes. In each case, we must have a “legal ground” to do so. We will rely on the following “legal grounds” when we process your “personal information”:

We need to use your personal information to enter into or perform the contract that we hold with you. For example, we need to use your personal information to arrange and administer the letting or sale of your property and to keep you updated on progress.
We have a legal or regulatory obligation to use your personal information. For example, our regulators and governing bodies require us to hold certain records of our dealings with you and the HMRC require us to keep certain records.
We need to use your personal information for a legitimate business purpose (e.g. to keep a record of all properties that we have been involved with, to assist with the buying or letting process, to keep all stakeholders updated, to keep business and accounting records, manage our business operations and to develop and to improve our products and services). When using your personal information for these purposes, we will always assess our need to use your personal information for these purposes against your rights to privacy to ensure we are protecting your rights.
We have your consent.

Purpose for processing	Legal grounds for using your personal information	Legal grounds for using your special categories of personal information
To set you up as a client or customer and carry out anti-money laundering checks, when required	It is necessary to enter into your contract. We have a relevant legal or regulatory obligation. We have a legitimate business purpose (to assess your suitability as a buyer/seller).	None
To provide services to you such as assisting you with buying or renting a property	It is necessary to enter into your contract. We have a legitimate business purpose (to use your information to fulfil our contractual duties and deliver our services when you are buying/selling/letting/renting a residential property).	None
To introduce you to a referencing company if you are a tenant	We have a legitimate business purpose (to ensure that all tenants undergo the required reference checks).	None
Communicating with you by telephone, email and WhatsApp and when contacting you by WhatsApp, ensuring that we adhere to WhatsApp terms of use.	It is necessary to enter into or perform your contract. We have a legitimate business purpose to communicate with you. We have your consent (to communicate with you by WhatsApp)	None
Resolving any complaints that you might have.	It is necessary to enter into or perform your contract. We have a legitimate business purpose (to send you communications, record and investigate complaints and ensure that future complaints are handled appropriately).	None
Providing improved quality, training and security	We have a legitimate business purpose (to develop and improve the products and services we offer).	None
Complying with our legal or regulatory obligations	We have a relevant legal or regulatory obligation.	None
Managing our business operations such as maintaining accounting records, analysis of financial results, statistical analysis, internal audit requirements, receiving professional advice (e.g. tax or legal advice) and facilitating payment of our services.	We have a relevant legal or regulatory obligation. We have a legitimate business purpose (to effectively manage our business operations).	None
Reviewing, assessing, tailoring, and improving our service offerings	We have a legitimate business purpose (to develop and improve our services to ensure we provide high customer satisfaction)	None
Investigating or detecting the unauthorised use of our systems, to secure our system and to ensure the effective operation of our systems.	We have a legitimate business purpose (to ensure the integrity and security of our systems).	None
Transferring or selling part of our business or re-organising our company structure.	We have a legitimate business purpose (to manage our business portfolio and re-organise our company). We have a relevant legal or regulatory obligation.	None
To market our services.	We have a legitimate business purpose (to market our services). We have your consent.	None
Tracing and recovering debt	We have a legitimate business purpose (to trace and recover debt that is owed to us).	None
To apply for and claim on our own insurance.	We have a legitimate business purpose (to ensure that we have appropriate insurance in place).	None

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: Empowered Edge Ltd [email protected] 07727 213592

This Privacy Policy was last updated on 27 June 2024.

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